Education Marketing and Advancement

Objectivity, transparency, and a collaborative spirit

Connor Associates is a highly personalized marketing,
advancement, and strategic thinking consultancy.

We create opportunities to link families, schools, and communities through our work with
private schools, independent schools, public charter schools, and non-profit organizations.

Marketing Therapy

with Mike Connor

I was pleased and honored to be interviewed by Rob Norman, who along with his wife, Liza, recently established a terrific resource for school marketers worldwide, InspirED. I was Rob's guest on his latest "Sparkcast," where we discussed the role of faculty in private school marketing.
In this consumer-driven economy, it’s important that trustees recognize their ambassadorial role and have objective data about the quality of their school’s product (teaching and learning). How do the audiences their school serves experience and perceive its value? In addition, they need to ensure that they have a clear view of enrollment feasibility and forecasts. Such data will inform the very decisions that will determine whether the school they hold “in trust” will thrive for future generations.
Connor Associates Strategic Services, LLC (CA) has been retained to conduct Enrollment Feasibility and Five-Year Forecasting Research for Georgetown Day School, an independent, coeducational, private day school serving students from PK through 12th grade in Washington, DC.
Connor Associates Strategic Services, LLC (CA) has been retained to conduct Enrollment Feasibility and Five-Year Forecasting Research for King’s Ridge Christian School, an independent, coeducational, private day school in Alpharetta, Georgia.
Connor Associates Strategic Services has been retained to conduct Enrollment Feasibility and Five-Year Forecasting Research for Saint Thomas' Episcopal School (STE), a private, Pre-Kindergarten through 12th grade, classical, Christian school in Houston, Texas.