Education Marketing and Advancement

Objectivity, transparency, and a collaborative spirit

Connor Associates is a highly personalized marketing,
advancement, and strategic thinking consultancy.

We create opportunities to link families, schools, and communities through our work with
private schools, independent schools, public charter schools, and non-profit organizations.

Marketing Therapy

with Mike Connor

Helping Schools and Nonprofits Mine Their Acres of Diamonds* (February 8, 2017). Recently we had the privilege of interviewing exceptional education marketing consultant Michael Connor. We sat fascinated as he recounted his roadmap for helping his clients, mostly independent schools, boost their enrollments in an admittedly competitive environment.
Originally based in the United Kingdom, Fiona has worked with numerous international companies including Volvo, Ford, Holiday Inn and IBM to research, analyze, create and implement marketing solutions to fulfill clients’ business objectives.
Connor Associates Strategic Services (CA) has been retained to conduct Enrollment Feasibility and Five-Year Forecasting Research for Chicago's premier college preparatory school for young men.
I was pleased and honored to be interviewed by Rob Norman, who along with his wife, Liza, recently established a terrific resource for school marketers worldwide, InspirED. I was Rob's guest on his latest "Sparkcast," where we discussed the role of faculty in private school marketing.
In this consumer-driven economy, it’s important that trustees recognize their ambassadorial role and have objective data about the quality of their school’s product (teaching and learning). How do the audiences their school serves experience and perceive its value? In addition, they need to ensure that they have a clear view of enrollment feasibility and forecasts. Such data will inform the very decisions that will determine whether the school they hold “in trust” will thrive for future generations.