Education Marketing and Advancement

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Marketing Therapy

with Mike Connor

Connor to Speak to Greater New York Association of Admission Directors

Connor Associates' President Mike Connor has been selected to present to the Independent Schools Admissions Association of Greater New York (ISAAGNY) on Thursday, October 25 at St. Luke’s School in downtown Manhattan. Workshop participants will include Admissions Directors and Early Childhood Directors from ISAAGNY member schools.

The theme for the meeting will be addressing enrollment challenges in the highly competitive educational environment in the greater New York City Area.

Key presentation topics include discovering, refining, and communicating your school’s authentic brand and identity; creating a value proposition unique to your school that can help overcome concerns about rising tuitions; getting internal alignment by defining everyone’s role in building bridges across the school and into your communities; key skills needed by enrollment managers in order to meet a saturated and ever-changing marketplace; and critical research tools that will help build a strategic marketing and communication plan.

The Independent Schools Admissions Association of Greater New York (ISAAGNY) is a not-for-profit organization founded in 1965. ISAAGNY is guided by its mission "to further a spirit of cooperation among member schools by coordinating admissions practices and procedures in order to help ensure an orderly, fair and professional admissions process and thereby serve the educational purposes of the member schools.”

ISAAGNY represents schools whose educators and admissions professionals are dedicated to seeking out current research on teaching and learning practices. With a common purpose, members gather together several times a year to share educational resources, to engage in professional development opportunities, and to hear presentations by experts in child development and best practices. These regular meetings ensure that their work is child-centered, research-based, and current.

ISAAGNY also provides information and resources to families before and during the application process. Their website at www.isaagny.org offers practical information on independent schools and helpful advice for all stages of the admissions process. 

We are excited to learn from Connor Associates about strategies and methods our member schools can use to successfully negotiate the inherent challenges presented by an ever-changing competitive admissions landscape. ~David O'Halloran, ISAAGNY President. 

Connor Associates Strategic Services, LLC is based in California and has served the market research, planning, and branding needs of 450 private, charter, and independent schools and colleges in the US, Europe, Africa, and Asia over the past 20 years. For more information on Enrollment Feasibility and Forecasting specifically, please click here. There is also a brief video on the Connor Associates homepage.

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