Education Marketing and Advancement

Objectivity, transparency, and a collaborative spirit

What Clients Are Saying

Connor Associates has worked with some of the finest academic and non-profit organizations across the nation as well as overseas.

I'd been working in corporate PR & Marketing before I joined ASB. As a new member to our schools' admission team, Mike Connor's seminar gave me an eye opening moment to know what school admission and marketing should be like, and the climate of our industry. It also gave me lots of reasons for my job so I can work with more confidence and a feeling of comfort.

Anna Kim, Parent Relations & Admission Officer
The American School of Bangkok
Thailand

This course came at the perfect time for our school as we are assessing our marketing strategy and revising our schools mission and core values. I walked away knowing exactly what we need to do and with the key idea that everyone in our school is interdependent and must collaborate in order to succeed. Thanks, Mike. It was extremely inspiring, I came away feeling energized and excited to share with my school.

Linda Byrne, Primary Principal
St. Andrews International School
Thailand

Connor Associates' comprehensive study of admission and marketing practices included predictive modeling, internal and external image audits, and a competitive analysis.  The analysis was extremely informative in helping us prioritize our efforts and identify our prime targets.  We were impacted by the transformative potential of all areas of our school, not just in admission and marketing.  We commend Mike Connor and Carolyn Stiles for their throughness and candor!

David W. Tilley, Head of School
Mount Paran Christian School
Atlanta (Kennesaw) GA

Last week's ACIS Conference for Heads of Schools and Trustees was a big success!  Your roundtable, keynote, and workshop helped set the tone by encouraging critical inquiry and collaboration to address the different challenges facing independent schools.  Thanks for traveling to Colorado to teach and inspire our school leaders!

Lee Quinby, Executive Director
Association of Colorado Independent Schools
Boulder

When you met with our Board in March of 2014, you set the following goals for us:

  • Move from a 10-year average retention rate of 84% to 87% in three years. For the past three years our average retention rate has been 95%.
  • Increase our enrollment by 10% (144 students to 158 students) in three years. We will start the 2016-2017 school year at 168 or 169 and we will add about 7-10 students mid-year, an increase of 17% by next week and well over 20% by January 2017.

Those changes would not have occurred without your fabulous guidance. Thank you so much!

Dr. Robb Gaskins, Head of School
Benchmark School
Media, PA