Communicating the value of
what you do is our primary goal.
Our Process
Our comprehensive process is customizable, but is designed to
ensure that your organization becomes resilient, not just sustainable!
Communicate Value
Institutional brand identity and messaging
Constituent and community market research
Get the school into the community; community into the school
PR: Traditional and Social Media Setup and Maintenance
Everyone's role in outreach, enrollment, and retention
Demonstrating Value and Vision
Media Relations and Campaigns
Institutional and marketing strategic planning
Advanced Enrollment and Development
Sophisticated Psycho-Demographic Research and forecasting to develop new markets
Admisson funnel and process analysis to increase inquiries, conversions, and yields
Admission / Development / Communications Office Assessment
Admission and retention audits
Develop new income streams
International programs
Professional development and coaching
Go Beyond Sustainability to Financial Resilience
Improve financial management and planning
Assess Business Office operations
Strategic financial goal-setting, including philanthropy and enrollment
Decrease debt and increase endowment
Financial modeling
Risk management and regulatory compliance
Conduct Predictive Modeling to Increase Inquirers and Donors
GOAL: Identify and convert new allies and open new markets.
Establish a market profile by segmenting the geo-demographic, social, and lifestyle clusters of current and past families and alumni to insure that you re-create new sources of revenue. Increase diversity. Identify donors. Understand shifting markets. Rank potential matches in priority order that will provide the greatest return on your investment in marketing.
Conduct Assessment of Internal Stakeholders, Marketing, and School-wide Financial and Administrative Effectiveness
GOAL: Create a Resilient and Flexible School, and Channel the Power of Internal Marketing and Organizational Alignment.
Every employee of an organization and every Trustee has a critical stake in student and faculty recruitment, retention, philanthropy, and the success of the mission. Today, evidence of value and relevance is critical. The value proposition is based on return on investment, innovation, customer service, and cost-consciousness -- and this is what drives positive word of mouth. Understand how your internal community evaluates this. Understand what your administrative structure tells your internal and external communities about what you value.
Word of mouth is an organization’s most credible and consistently successful marketing tool. Word of mouth starts inside the organization. For schools, effective internal marketing is responsible for up to 80% of new enrollment.
Step 2 looks at financial and administrative operations, personnel, policies, procedures, budgeting, curriculum, communications, and more to ensure that compelling internal marketing is powering enrollment, retention, and fundraising.
Conduct Brand Identity / Brand Valuation (Image) Audit
GOAL: Listen confidentially to those you serve and seek to serve.
Listen independently. Objectively. Understand deeper factors that affect enrollment and reenrollment decisions. Understand what your current and potential customers and referrers value, how they see you, and what they need. There are over 20 potential constituent groups and you need to know what they are thinking. Understand the relationship among marketing, image, and your finances. Build and strengthen relationships. Discover community partnerships that will enhance curriculum. Build evidence of value. Bring the organization together using an objective external perspective.
Planning and Implementation
GOAL: Inspire action that measurably advances the mission.
Steps 1-3 generate synergy, energy, and momentum. Step 4 capitalizes on that momentum to clarify “Who we are, What we stand for, Why it matters, and Where we’re headed.” Clarify the relationship of financial condition to institutional goals for planning, fundraising, and resilience. Step 4 insures personal ownership of the mission, culminating in institutional strategic planning and implementation, and covering everyone's role in making it happen.
Coaching
Goal: A systematic approach to professional development.
Coaching a new employee or taking someone to the next level of their career can happen before or after any of the steps previously mentioned. This can be a standalone service, with coaching calls occurring every week or at selected intervals.